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Press
Contact:
Dave Miller, Director
Absolute Recreation Management, Inc.
LifeBalance Program
503.234.1375
Dave@LifeBalanceProgram.com
FOR IMMEDIATE RELEASE:
The
LifeBalance Program Now Available in Washington State
PORTLAND,
OREGON (January 2004) - The New Year marked the launch of the
LifeBalance Program in Washington State. On January 1st the LifeBalance
Program launched their suite of services for Washington employers,
health plans and membership organizations. The LifeBalance Program
now services both Oregon and Washington clients alike.
"This expansion
includes statewide coverage in Washington, highlighting over 60
different recreational and cultural categories with hundreds of
participating Washington businesses providing discounts and benefits
to LifeBalance members. Additionally there are currently well over
100 LifeBalance Member Events planned throughout Washington in the
first quarter alone, " explained Dave Miller - Director.
The LifeBalance
Program is the largest and most diverse work/life balance program
available for Northwest employers! Focusing on recreational and
cultural offerings, the LifeBalance Program provides access to thousands
of cost saving benefits and services from more than 800 recreational,
cultural, fitness and wellness-centered businesses. These businesses
offer services, equipment, instruction, memberships, tickets, etc.
at reduced rates to all LifeBalance members. In addition, the LifeBalance
Program pre-plans more than 400 different recreational and cultural
LifeBalance Member Events each year for members and their families
to enjoy. Events offer preferred tickets, professional instruction
and other special services not available to the general public.
Additionally,
all existing clients in Oregon will now have access to all program
services in Washington at no additional cost. "We decided to offer
existing Oregon clients access to all program services in Washington,
not to earn additional revenue from them, rather to provide more
value to our members and as another way to secure those strong client
relationships," mentioned Paul Alati - Director.
LifeBalance
will look to secure additional strategic relationship with Washington
employers, health plans and membership organizations throughout
the second quarter of 2004. "We have lofty membership goals for
Washington, but if the Washington market welcomes this type of program
as Oregon has over the last several years, we are confident we will
meet and exceed our expectations," added Alati.
Since 1998,
the Oregon based program has averaged over 300,000 LifeBalance Members
while sustaining continual membership growth each year.
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